With most businesses operating online, it is quite important for a business to know if the general public is aware of its existence online, especially since businesses do not just compete with local companies but with international companies as well. Hence the need for tools and information to measure web traffic, how to improve it, and know what others are doing.
One of the most well-known companies in this field is Alexa. Founded in 1996 by Brewster Kahle and Bruce Gilliat, Alexa Internet, Inc. is a company that offers web traffic data and analytics and global rankings among others. More than 6.5 million users visit their website every month. The Alexa Traffic Rank has been known as the gold standard in web traffic ranking. Alexa paved the way for other companies go into web analytics and many has followed suit.
Brian Halligan and Dharmesh Shah founded Hubspot in 2005, while they were attending MIT (Massachusetts Institute of Technology). Hubspot develops and sells software products for inbound marketing and sales. Their products and services are used for social media marketing, SEO optimization, web analytics, and content management.
Aside from these, they also offer consultancy services and online certification programs. They have free online tools and paid tools and services. Like its comrades / competitors, Hubspot aims to provide everything businesses may need, like a one-stop shop for all SEO needs. They boast of over 48,000 clients in over 100 countries using their tools and services. Their clientele includes Shopify, Usabilla, Tufts University, iAdvize, ShoreTel, Scrive, Care.com, Mention, among others.
Raven Tools prides itself in providing detailed SEO metric reports that help businesses in improving their online presence. Headquartered in Nashville, Tennessee, USA, it was founded in 2004 by Patrick Keeble and Scott Holdren. They offer website audits to find out SEO problems and issues, rank tracking, building and monitoring of backlinks, competitor SEO information and analysis. They have customized plans for every need, requirement, and preference. Base plans start at USD 99 to premium plans that may cost USD 479 monthly.
Originally named Prodvigator, the company was founded by Ukrainian Oleg Salamaha in 2013. It officially became Serpstat in 2015 when it expanded its operations to the US. It focuses on providing SEO tools and services, serving as a one-stop shop for all your SEO needs. It provides positions tracking, backlinks analysis, keywords research, site audit, and competitor research. Their products and services are used by companies like Shopify, agenda21, Yves Rocher France, Deutsche Internet Apotheke, L’Oreal Paris, and Lenovo to name a few. Their clients laud their clean user interface, accurate analyses, excellent after-sales support, and large database.