Big data is now a by-word in business and many companies are trying to understand what big data means to their bottomline. And many companies have risen to the occasion to help businesses understand data analytics. One such company is Moz.com. Rand Fishkin and Gillian Muessig started the company in 2004 as a consulting firm.
They later changed gears towards SEO software development in 2008. At present, Moz.com offers inbound marketing and marketing analytics software subscriptions. They also have SEO tools for companies to know where they stand in terms of search engines and rankings.
Moz.com is not the only one that offers such services and products. There are other fishes in the pond like:
Founded in 2008 by Oleg Shchegolev and Dmitry Melnikov, the company started as a SEO tool and browser extension before it became an SaaS (software as a service). They offer similar services as Moz.com, with similar price ranges for their subscriptions. They offer site traffic data, full site audit, backlinks analysis, comparison of up to 5 domains, and track 500 keywords.
Plus, you get to “spy” on what your competitors are up to in terms of keywords and links. They update their keywords database regularly and hold over 88 million of the most used keywords. According to one reviewer, SEMrush offers the best competitor data analysis. Their clientele includes eBay, Quora, Booking.com, Hewlett Packard, and BNP Paribas.
Ahrefs is another SaaS company that can give Moz.com a run for their money. For only USD 79 a month, they offer powerful analytics (especially backlinks research and SERPs analysis) and provides quantitative and qualitative data. It is best to use Ahrefs to check out what your competitors are up to in terms of backlinks data, as a content explorer, for blog analysis, and more.
The company was founded in 2011 by Dmitry Gerasimenko and is headquartered in Singapore. Their clients sing their praises for their innovation, updated and relevant information, and how their products and services have positively impacted their business. They service companies like Facebook, Huffpost, LinkedIn, Adobe, Uber, Pinterest, Shopify, TripAdvisor, and Expedia.
SEO Powersuite was founded by Aleh Barysevich in 2004. Clients rave about the updated tools, functionalities that are not offered anywhere else, and the seamless user experience provided. SEO Powersuite offers 4 main tools to help you with your SEO campaign: keyword research and rank monitoring, site auditing and on-page optimization, backlink search and auditing, and link building and management. Customized reports, based on your needs and preferences, are also available.
SEO Powersuite boasts of having over 500,000 users that grew their business with their help. Their client base includes big companies like Amazon.com, Toshiba, GE, Disney, Mastercard, IBM, Nestle, Audi, Siemens, Microsoft, Hewlett Packard, Apple, Cisco, Intel, Heineken, etc.